YouTube is a mysterious beast. At least, it is to me. It's one of the world's most powerful search engines, yet the vast majority of videos get very little engagement. Which might be just a little concerning if you spend a lot of time and money producing video content. What keeps all of us on the video bandwagon, I think, is the vast POTENTIAL for leveraging video and YouTube as a marketing channel. My guests for this episode, Matt and Ben Tompkins, co-founders of Two Brothers Creative and co-hosts of the Midwest Mindset Podcast, are hear to demystify YouTube and to help us get the most value from it as a marketing tool. The B2B Content Show is brought to you by ⁠Connversa⁠, helping you create a month's worth of attention-grabbing content in 60 minutes. Hosted on Acast. See acast.com/privacy for more information.