ChatGPT has taken the world of marketing by storm, for better and for worse. And by worse, I'm referring to all sorts of questions about privacy and the accuracy of information, intellectual property rights, deep fake technology, and on and on. In short, AI presents us with incredible and tantalizing possibilities, but also with a lot of risks, many of which we're only just beginning to understand. And if you're a B2B marketer and you're using AI or you're going to use it, you need to be aware of those risks and understand how to mitigate and avoid them and the consequences if you don't. So to help us unpack all of this, my guest today is Susan Peich. Susan is head of marketing at Monitaur, a platform that provides software that delivers responsible and ethical AI model governance from policy to proof. Hosted on Acast. See acast.com/privacy for more information.