So, you have an idea for what you're sure will be a killer new business. The first thing you should do is build a website, right? I mean, how else will people be able to find you? Sure, there's still a lot of stuff you need to figure out, but you can always update the website as you go. Or, maybe not. Maybe a website ISN't the first thing you need. In fact, maybe it's more like the LAST thing. To help us unpack this, my guest is Luke Netti, a website strategist and Webflow specialist.  The B2B Content Show is brought to you by Connversa, helping busy CEOs and business owners create a month's worth of thought leadership video content in 60 minutes. Hosted on Acast. See acast.com/privacy for more information.