Bob Moesta is one of the pioneers of Jobs To Be Done (JTBD) theory, which has fundamentally changed the way we think about building products and discovering what progress people actually need and want from the products they hire. — Sign up here to get upcoming essays + episodes emailed to you. Follow the MTTM journey on Twitter or LinkedIn! If you haven't already would you do me a favor and take ~40 seconds to rate/review the show on Apple Podcasts ? It really helps. (Scroll to bottom of page for rate/review links.) — LINKS & RESOURCES MENTIONED Send episode feedback on Twitter @askotzko , or via email Bob Moesta: The Rewired Group, LinkedIn, Twitter Bob’s books and podcast Learning to Build Demand-Side Sales 101 Jobs to be Done Handbook The Circuit Breaker podcast — RELATED EPISODES: April Dunford: Find your power in the market through positioning — PEOPLE & ORGS: W. Edwards Deming Clayton Christensen Genichi Taguchi Willie Hobbs Moore Tim Davis Claire Sullentrope April Dunford Ryan Singer Basecamp Intercom — BOOKS: Learning to Build Competing Against Luck Grit Introduction to Quality Engineering Orthogonal Arrays and Linear Graphs Shape Up How Will You Measure Your Life? Never Split the Difference — OTHER RESOURCES: Orthogonal arrays Magic squares L9 prototype This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit blog.makethingsthatmatter.com