Marty Cagan joins me for real talk about what it takes to transform into a strong product company. You can read the episode transcript here. — Topics discussed: (00:00) The process and challenges in writing a book (12:27) Real world products need tech for results (17:28) Deciding on investments, solving problems, and changing processes (28:11) Understanding disconnects (36:00) Top leadership support crucial (40:28) How product coaches help (44:57) "Being agile" doesn't always mean "doing agile" (49:52) Handling objections well (54:45) How it comes together in an organizational operating model — Links & resources mentioned: Send episode feedback on Twitter @askotzko , or via email Marty Cagan • LinkedIn, website • New book: TRANSFORMED • Previous books: INSPIRED, EMPOWERED • SVPG — Related episodes: • #31 Marty Cagan - Empowering product teams — Books: • The Crux • Good Strategy, Bad Strategy • The Art of Action — Other resources: • Product Management Theater • Product Leadership Theater • Transformation Theater • So You Want To Write a Book? This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit blog.makethingsthatmatter.com