Temu, launched in September 2022, has become a major player in global e-commerce and a household name in a short period of two years. It has expanded to over 78 countries based on a full consignment model, rooted in efficient supply chain management that has set it apart, driving rapid user adoption. Temu has successfully scaled cross-border operations and attracted price-conscious consumers. Its rise comes amidst a shifting e-commerce industry where platforms are adopting new models to stay competitive. Today, we explore key insights from Momentum Works' latest report, “Temu: Two Years On,” to understand Temu’s journey, its impact on the industry, what makes it successful and what lies ahead, with Jianggan Li, the Founder and CEO of Momentum Works. See omnystudio.com/listener for privacy information.