A must-listen for: Sales and marketing leaders, ABM practitioners, and technology implementation professionals looking to transform their go-to-market approach. In this episode, Tim Bond speaks with Meggie Rohan, Head of Global Delivery at 6sense, about the critical success factors for implementing account-based marketing technology. Drawing from her nine years of experience, Meggie shares practical insights on securing leadership buy-in, managing organisational change, and achieving measurable ROI with 6sense. Join the conversation as Meggie discusses: The shift from traditional lead-based approaches to account-based strategies Key steps for successful implementation and adoption How to align sales and marketing teams around ABM Practical examples of organisations transforming their go-to-market approach The role of AI in qualifying leads and automating SDR tasks Building a strong business case for ABM technology investment Timestamps: 00:50 Exploring 6sense with Meggie Rohan 01:43 Meggie Rohan's journey to 6sense 01:57 Role and responsibilities at 6sense 02:33 Customer success and implementation services 03:08 Customer experience journey with 6sense 03:51 Meggie's career before 6sense 05:19 Day-to-day work as head of commercial customer success 06:35 Steps to ensure customer success 08:29 Pre-sale involvement and educating prospects 12:00 Implementation and change management 15:48 Sales and marketing alignment 28:51 Leveraging AI and predictive models 33:31 Advice for marketing leaders considering 6sense Want to learn more? Visit 6sense website: https://6sense.com/ Connect with Meggie Rohan on LinkedIn: https://www.linkedin.com/in/meggierohan/ Connect with Tim Bond: https://www.linkedin.com/in/tngbond/ If you like our podcast, please do follow us and rate each episode. Do you have burning topics or questions you'd like us to explore on the podcast? Email our team at [email protected] Find out more about TechPros.io: https://techpros.io/ Upcoming Events and Roundtables: https://techpros.io/virtual-experiences/ Join our budding podcast community on LinkedIn: https://www.linkedin.com/company/enterprise-thought-leadership/