Embark on a literary adventure with the esteemed Lynne Golodner, who graces us with her presence on our latest podcast to unfold the tapestry of the publishing world. Lynne, a writer and mentor with a wealth of experience in journalism, marketing, and PR, shares her personal narrative of growth and the inception of Scotia Road Books, a press lavishing attention on the voices of women writers over 40. Together, we dissect the complexities of live streaming, audience connectivity, and the intricate dance of crafting a successful author brand and robust market strategy. Our dialogue transcends the surface-level chatter, delving into the heart of self-publishing and the imperative of professional quality in book production – a pursuit that can stand shoulder to shoulder with the giants of the industry. The journey of publishing a book is akin to navigating an intricate labyrinth, and through our conversation, listeners gain a compass to steer by. From the financial intricacies of self-publishing to the strategic choices that frame an author's career trajectory, every decision is a foundational stone in the edifice of your professional goals. The tales of my own experiences serve as signposts, highlighting the value of diverse feedback and setting expectations for those about to embark on their first publication. These insights are a beacon for those seeking to hone their craft and those forging their path in the publishing journey. As we draw the curtains on our session, the focus shifts to the cultivation of an author's career, akin to tending a garden that requires constant nurturing. We plant seeds of thought on the importance of author marketing, the creation of a captivating backlist, and the potential for series and spin-offs that continually entice your readers. Moreover, we pay homage to the inspirational Elizabeth Gowing, underscoring the power of strategic networking and community engagement. Lynne, with her expert guidance on the publishing process, ensures that patience and a learning spirit are the companions of any author looking to leave a lasting imprint in the dynamic world of storytelling. Originally aired November 21, 2023 Connect with Lynne: https://www.linkedin.com/in/lynnegolodner/ https://scotiaroadbooks.com/ Book writing software: https://www.atticus.io/ ******************************15 LinkedIn Profile Tips for Coaches and ConsultantsFREE Download at mellermarketing.com/listThis checklist provides 15 quick and easy ways to update your LinkedIn profile TODAY and help generate more leads for your coaching / consulting business. ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)