🚀 Welcome to another episode of the Entrepreneur Journey podcast! Join us as we sit down with James Watson, the fractional VP of sales at Sales Catapult, to explore the dynamic world of sales, business scaling, and entrepreneurship. Key Discussion Points: Introduction to James Watson: The episode kicks off with a warm welcome to James, highlighting his role as the fractional VP of sales at Sales Catapult. Sales Catapult Overview: James provides insights into Sales Catapult's unique approach, acting as a corporate umbrella offering support and sales acceleration to small and mid-sized businesses. Success Case Study: Delve into a recent success story where James collaborated with a company in Orange County, showcasing the process of assessments, engagement statements, and building effective sales playbooks. Hands-On Sales Coaching: Learn about James's hands-on approach to sales coaching, going beyond theoretical training sessions and actively participating in building sales infrastructure, management, and client interactions. Ideal Clients and Target Audience: Discover the ideal clients for James's expertise, with a focus on small and mid-sized businesses in the 1 to $15 million annual revenue range, and insights into working with technology-driven companies. Supporting Early Stage Startups: James shares his experience working with early-stage startups, offering a glimpse into a phased approach tailored for founders and co-founders in their initial stages. Sales in the Current Economy: Explore the significance of maintaining a focus on sales, especially during challenging economic times, and the importance of keeping the momentum to stay ahead of the competition. Tune in to this insightful conversation and gain valuable insights into the world of sales, business growth, and navigating the entrepreneurial journey with James Watson. 🔗 Connect with James Watson: LinkedIn Profile: James Watson