Today, on Equip & Elevate Podcast we got to chat with Zoe Msutwana about her upbringing, career journey and Public Relations tips for SMMEs. Zoe Msutwana is currently a Head of Strategy at a boutique PR Agency with over 10 years experience, Founding Editor of GUIDE, and Content Creator.  Zoe started her career at At Vogue Communications, where she worked on the NBCUniversal brand, which houses TV Channels including E! Entertainment, The Style Network, Universal Channel and Studio Universal on the DStv platform. Following this, Zoe went on to join DNA Brand Architects as a Senior Brand Architect where she oversaw PR/Reputation Management & Strategy Development. She later went on to join Africa's premier luxury brand agency, Vivid Luxury as a Senior PR Account Director. With the Pop-Culture itch coupled with her horned PR entrepreneurial spirit, Zoe took a move that would see her cement her position as one of the most influential voices in the fashion and beauty economy in SA followed by the launch of her coveted platform, GUIDE  — South Africa’s very own Beauty & Wellness insider.