Transition: How working in B2B events has evolved
Listen now
Description
In this episode of the Event Industry News Podcast host, James Dickson, is joined by Terrapinn COO Sharon Roessen. Sharon has been with Terrapinn for 30 years this year, starting in marketing and progressing through the company.
Terrapinn is a global Business to Business events company with a mix of exhibitions and tradeshows in its portfolio, the largest of which sees 40,000 registered attendees and 500/600 exhibitors, big events with content being the main focus.
Reflecting on Sharon’s experiences, this episode explores how working in B2B events has evolved. Do the fundamentals remain the same or is the approach to engage target demographics different from even 10 years ago?
To keep up to date with all the news, subscribe for free here. If you would like to take part in a podcast, then please complete our submission form.
More Episodes
Clare Gossage is COO & co-founder at The PIE (Professionals in International Education), which since launching in 2011 has become the sector’s hub, ‘transforming knowledge and networks’.
This episode is a deep dive into The PIE, looking at its history, its drivers and the big splash it’s...
Published 05/02/24
Published 05/02/24
Joining business exhibitions mainstay CloserStill Media in January 2021, from Ocean Media Group, and taking his tech acumen into events-world, was an ambition realised for head of digital & CRM, Rakim Asher.
In this episode, Rakim discusses that career journey, exploring the ‘head of...
Published 04/25/24
Links
Genres
Artwork or description wrong?
Request an update »
Updates may take a few minutes.
Do you host a podcast?
Track your ranks and reviews from Spotify, Apple Podcasts and more.
See hourly chart positions and more than 30 days of history.
Get Chartable Analytics »
See hourly chart positions and more than 30 days of history.
