Laura Shapiro is portfolio director for medical events at Closer Still Media (CSM) where she’s worked at for more than 12 years, during which the company has grown from 20 people to 700.  This episode is about Laura’s frontline experience, how serving the sector has changed since 2011. She talks strength in diversity, creating Clinical Pharmacy Congress (CPC), Europe’s largest event of its kind, and the value in CSM’s carryover learnings from its tech shows.  Answering host James Dickson’s questions, Laura goes on to discuss shaping content around the medical market’s rules and regulations, delegate bags, sustainability, programme grids/moving away from show guides and breaking the boundaries of Closer Still Media’s traditional geography.