Ep 115 | Getting Past Company Politics: From Executive Engagement To Orchestrating The Whole Org Chart
Description
As an event marketer, you have a lot of responsibility on your plate and a whole company counting on you, but you can only do so much!That's why everything from working across complicated company matrixes to getting executives to engage in your event program are crucial to your success.So we’ve gathered a panel of past superstars from the show who have years of success under their belts: Nancy Touhill (Director, Global Event Marketing at LexisNexis Risk Solutions), Brittany Lindquist (Directo...
Life’s too short to work for leaders who don’t understand event marketing. In this episode, Matt Kleinrock, CEO of Rockway Exhibits + Events, is joined by Pablo Gonzalez to unpack the frustrating reality that many companies fail to align their event marketing with strategic goals.Matt and Pablo...
Published 11/20/24
Event marketers often invest significant time and money into conferences and trade shows, only to see leads go cold because of delayed follow-up. How can you avoid losing these valuable opportunities?With the average time to follow up on leads being over 11 days, many companies miss out on...
Published 11/06/24