This episode is brought to you by WHOOP and Caldera Lab. Have you ever paused to consider your relationship with alcohol? Mark McTavish, co-founder of Pulp Culture and 101 Cider, joins us to turn the convention on its head by introducing the practice of mindful drinking. Mark shares his philosophy of "drink better," which invites us to approach alcohol with the same care as our diet—focusing on quality and appreciation over mindless consumption. As we navigate the often misunderstood world of alcoholic beverages, we're encouraged to cultivate a deeper understanding of fermentation, its natural role in developing rich flavors, and how it can positively shift our drinking habits. Follow Mark @mark.mctavish Follow Pulp Culture @pulpculturejuice Follow 101 Cider @101cider Follow Chase @chase_chewning ----- In this episode we discuss... (00:00) Exploring How to Drink Better (13:22) The Misleading World of Alcohol Labeling (22:37) Alcohol in Different Cultures (31:21) Skin Care and Alcohol Awareness (36:58) Functional Mushroom Bioavailability and Consumer Awareness (48:09) The Consumer's Power of Choice in Alcohol (01:00:21) Longevity, Relationships, and Alcohol Consumption (01:13:14) Ever Forward ----- Episode resources: Get your WHOOP 4.0 activity tracker and your first month free at https://www.Join.WHOOP.com/everforward  Save 20% with code EVERFORWARD on the best men's skincare at https://www.CalderaLab.com  Watch and subscribe on YouTube Take the 4-pack challenge at PulpCulture.la