**Cold Open (We Have a Bone to Pick with Stacked Marketer)****Skip the Cold Open at 14:38**Evergrow Marketing's structure and goals are based on a business plan put together by Cody. But what is a business plan? What makes one good?We hear about business plans all the time but never really see them or see what's inside of them. In this episode, we talk about how we wrote our business plan, what's in it, and what business plans are even for.----------------------------------If there's anything we've learned about owning a digital agency, it's that your online security is #1. After facing a Facebook hack with the hacker spending $30,000 on our ads account in a matter of 2 days, we've partnered up with Aura to monitor our online presence and secure our accounts.Secure yourself and your agency while supporting the podcast by running a scan of your personal information for free when you sign up for a free 14-day trial at aura.com/everbros (aura.com/everbros).You can also get up to 50% off security and monitoring plans with the same link after your trial expires!----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com (everbrspodcast.com) website or connect with Jake on socials:* Twitter/X: @HundleyJake (https://twitter.com/HundleyJake)* LinkedIn: linkedin.com/in/jake-hundley/ (https://www.linkedin.com/in/jake-hundley/)* Facebook: facebook.com/jake.hundley.1 (https://www.facebook.com/jake.hundley.1/)* Instagram: instagram.com/jakehundley/ (https://www.instagram.com/jakehundley/)* Reddit: u/JakeHundley (https://www.reddit.com/user/JakeHundley)