In this episode, Ayo Moore, a writer, audio storyteller, prominent producer, and the founder of Moore Audio, discusses three things casting directors look for in voice talent when casting for a role. He also shares more insight into the world of advertising in Africa, understanding the casting process for VOs, and the role of voice directors during production.  Enjoy! Key Discussion Points: 1. Introduction to the Podcast and Guest 2. Exploring the Name and Identity 3. Career Journey in Advertising 4. The Evolution into Audio Storytelling 5. South Africa's Advertising Excellence 6. Insights into Effective Advertising 7. The Role of Voice Actors in Advertising8. Bridging the Gap Between Creatives and Voice Talent 9. Understanding the Casting Process 10. Final Thoughts on Voice Acting and Advertising 11. Understanding Client Preferences in Voice Casting 12. The Importance of Voice Talent Personality 13. Navigating the Challenges of Voice Acting 14. The Role of Voice Directors in Production 15. Understanding Client Needs 16. Navigating the Voice Acting Landscape 17. The Importance of Consuming Media 18. Advice for Upcoming Voice Talents 19. Current Projects and Future Aspirations Podcast Details:  Host: Tolulope Kolade a.k.a. Tcode Co-host: Serah Johnson  - Guest: Ayo Moore - Social Media Handles: @Tcode_70 (IG & X) & Serah Johnson- Podcast Telegram community:  https://t.me/+0JiM7_4VIeA3YzY0 - Show us love (Support us here): https://selar.co/showlove/everythingvoiceovers - Hashtags: #Voiceovers #ayomoore #mooreaudio #serahjohnson #tcode #castingdirector #audioproducer #audiostoryteller #voiceoverindustry #Africavoiceoverindustry #voiceacting #audioadvertisung #radioadvertising #Radiocommercials #VoiceoverPodcast #Everythingvoiceovers - For inquiries, contact [email protected] A Coded Voiceover Production