In today’s global economy, a health crisis, a global supply chain disruption, inflation, or recession can quickly turn into a full-blown crisis. The results can be disastrous if you’re not prepared for a crisis. Larraine Segil and crisis management expert Margery Kraus discuss strategies to help you minimize the damage done in the event of a crisis. Margery Kraus is the founder and executive chairman of APCO Worldwide, a global advisory and advocacy communications consultancy headquartered in Washington, D.C., and the world’s largest women-owned communications firm.