Welcome to another episode of our Milwaukee Legends Series, presented by the one and only iconic Harley-Davidson, a committed partner not only to this podcast, but to our local and global communities. The Milwaukee Legend Series is presented in partnership with Harley-Davidson and their 2024 Homecoming Celebration happening July 25–28. Learn more at hdhomecoming.com! This episode features Milwaukee Legend Bill Davidson, great-grandson of Harley-Davidson co-founder William A. Davidson and someone who has spent 40-years at this amazing company. Bill combines a deep passion for riding with a commitment to preserving Harley-Davidson's legacy while driving its future in Milwaukee and beyond: How has Harley-Davidson managed to shape Milwaukee's landscape and culture for over a century, and what's their next big move for the city? Is Harley-Davidson's "ride with the customers" philosophy the secret sauce that's kept them going for 121 years, or is there more to the story? Could the upcoming Harley-Davidson Homecoming be the ultimate fusion of music, motorcycles, and Milwaukee magic that keeps our city on the global stage? All of this and more in a fun conversation with Bill Davidson. Thanks for listening. Love you, Milwaukee.