In this episode, Adam talks with Bill Robarge who runs @BeerLoversOfWI on Instagram. Here are a few highlights: Bill started this Beer Lovers of Wisconsin community about 10-12 years ago because he couldn't find a beer-centric community in Milwaukee at the time. Adam and Bill talk about everything from evolving beer preferences to broader trends in the beer industry, noting a shift towards more approachable, lower ABV beers like lagers, and a general downward trend in alcohol consumption. The two also highlight the importance of community in the beer scene. Bill emphasizes that for him, beer has always been more about the community than consumption. It’s a fun listen not just on beer, but on the evolution of Bill’s influencer status in Milwaukee. Experience Milwaukee is generously presented by Nicolet Law. Wanna meet some Milwaukee Legends? Check out the series in our stream, sponsored by Harley-Davidson. Our home studio is in Transfer Pizzeria Café. Our official beer partner is New Barons Brewing Cooperative. And our official THC beverage partner is Crescent9 Seltzers. Intro and outro music provided by Milwaukee’s own NEWSKI. Finally, get in on our weekly Monday Milwaukee experience giveaways at TextMKE.com. Thanks for listening. Love you, Milwaukee.