In September, NVNG, a boutique investment firm based in Madison, WI, hosted a unique event in Milwaukee called Venture North, to showcase how collaboration between venture capital and corporations can further propel Midwestern industries to become engines of economic growth. During the event, I sat down with Nick Fallucca, a speaker at Venture North and Chief Product and Innovation Officer at Milwaukee based Palermo's Pizza. You might know Palermo's as the frozen pizza of choice in your grocery store. But, in this conversation, Nick reveals how Palermo’s is quietly working to transform Southeast Wisconsin into the Silicon Valley of food and beverage. It's a great example how an established brand can use its expertise in manufacturing and distribution to lift up the next generation of entrepreneurs. Jump in to learn more about your city and the people that make it great. Experience Milwaukee is generously presented by Nicolet Law. Wanna meet some Milwaukee Legends? Check out the series in our stream, sponsored by Harley-Davidson. Our home studio is Transfer Pizzeria Café. Our official beer partner is New Barons Brewing Cooperative. And our official legal THC beverage partner is Crescent9 Seltzers. Intro and outro music provided by Milwaukee’s own NEWSKI. Finally, get in on random Milwaukee experience giveaways at TextMKE.com. Thanks for listening. Love you Milwaukee.