In this episode, I give an overview of my PiCAA Framework, which is a framework I shared at my keynote talk for Netguru’s annual conference, Burning Minds. This framework helps with brainstorming machine learning use cases or reverse engineering them, starting with the tactic. Throughout the episode, I give context to the preliminary types of work and preparation you and your team would want to do before implementing PiCAA, as well as the process and potential pitfalls you may run into, and the end results that make it a beneficial tool to experiment with.    Highlights/ Skip to: Where/ how you might implement the PiCAA Framework (1:22) Focusing on the human part of your ideas (5:04) Keynote excerpt outlining the PiCAA Framework (7:28) Closing a PiCAA workshop by exploring what could go wrong (18:03) Links Experiencing Data Episode 106 with Jeremy Utley The Data Product Leadership Community Ask me a question (below the recent episodes)