Professor Amanda Daley, Professor of Behavioural Medicine at Loughborough University, breaks down the problem with current food labelling, the potential for P.A.C.E (physical activity calorie equivalent) labelling to provide a solution, and what she thinks about all the controversies surrounding this idea. Time Stamps: 0:00 - 07:20 - Introduction to guest, the topic and background 07:21 - 11:50 - Current strategy on food labelling in the UK 11:51 - 17:02 - Does the current strategy work or is it failing? 17:03 - 19:43 - P.A.C.E labelling... What is it? 19:44 - 26:56 - Where is P.A.C.E labelling going to appear if it is approved? 26:57 - 28:22 - Will this be seen as the government guilt tripping people into eating healthy food? 28:23 - 34:34 - Impact on people with eating or exercise disorders 34:35 - 38:32 - Why is P.A.C.E different to the negative impact of calories on menus? 38:33 - 43:07 - P.A.C.E controversy... 43:08 - 43:51 - What will it cost to implement P.A.C.E 43:51 - 45:33 - Future projects 45:34 - 48:26 - Outro