As you know, I only bring the best of the best guests on my podcast. He is an email revenue optimization specialist with notable wins. He has gone through a lot, from tanning products to wildflower seeds, and now generating over $700 million through optimization strategies, email, and offers. I have experience working with agency clients from an email marketing standpoint and I will tell you without a shadow of a doubt, that the most profitable campaigns and clients that I worked with were on email marketing campaign projects. I brought the best in the business on my podcast today. His name is Big Jason Henderson, the kingpin of email marketing. We are going to talk about how he got started and why this is such a great opportunity. You can find out more about his Shortcut Email Copywriting Secrets Email Revenue Optimization Course here. You’ll Discover Work on your email marketing skill and understand why this is the least risky skill set for you and your clients, but will give you both the highest earning potential. [3:38] The most difficult thing to do in business is to start up from scratch. [8:16] Adequacy is the enemy of excellence. [37:22] You need to be able to pivot and think and create creativity about how you can maximize their revenue. [39:34] Emotion is the number one driver of emails. [58:49] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.