"The basis of overdeliver in marketing is that you want to give the customer more than they ever would have expected. You want to overdeliver on their expectations..." - Brian Kurtz Today we have a legendary guest! We are going to be talking about his new book, Overdeliver.  You know my background, I come from the world of direct response marketing and Brian is a titan in this industry.  So we are going to be talking about his insights! His mission for the next 40 years (as the Founder of “Titans Marketing”), is to be the bridge between the eternal truths of direct response marketing and all that is considered state-of-the-art direct response marketing today. And to make sure everyone he works with understands the complexities and the need to be multi-channel. In September of 2014, to kick off that mission, Brian hosted what has been called the event of the decade: "Titans of Direct Response." "Titans” brought together the greatest minds in direct response marketing from the last 50 years...both as speakers and attendees. Titans Mastermind and Titans Master Class (and soon to be Titans Xcelerator) are the next big steps in that mission. Brian writes and speaks regularly; recent content can be found at www.briankurtz.me and www.briankurtz.me/blog . His first book, The Advertising Solution, was released in October of 2017. His second book, Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing will be released in April of 2019. In This Episode: The goal and set-up of Overdeliver; Everything you send out needs to achieve something; What does it mean to "overdeliver"? Key principles of having success; the "four pillars"; "Write a good book"; Key metrics and tactics; "Poker Table Selection"; Brian answers Joel's audiences' questions. Connect with Brian: https://www.facebook.com/brian.kurtz.121  https://www.linkedin.com/in/brian-kurtz-a1934 https://overdeliverbook.com/; EXTRAS! Once you purchase the book - don't forget to go back into Brian's website to get all your bonuses and extras. Truly overdelivering! How to Connect with Us! To apply to work with Joel, complete our brief application and set up a phone call now with our sales team to discuss your project. Link: https://newwaytolaunch.com Introducing the Mini-Webinar lead generation formula! We are currently having great success implementing this with our clients.  We offer a training course as well as a done for you service.  To check out the course click here. --> NEW course: High Ticket Courses; check out how to get access! Link: https://htcwebinar.joelerway.com/register Link: https://get.thewebinaragency.com/mini-webinar Interested in being a fly on the wall while Joel critiques and break-downs webinars? Check out our Webinar Vault. ----------------------------------------------------------------------------- If you'd like to learn more about how Joel helps fellow Experts with messaging and offer creation, send us an email at [email protected]  Join our Experts Unleashed facebook group to network with fellow EXPERTS!  Link: https://www.facebook.com/groups/233372473683865 ------------------------------------------------------------------------------ If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word! Link: https://podcasts.apple.com/us/podcast/experts-unleashed-with-joel-erway/id1355408300?mt=2