After a certain point, every growing company faces diminishing returns. Increasing your marketing budget, boosting conversions, or hiring more staff stops working as well as it once did. In fact, continuing to grow the way you used to only makes your company more and more efficient. And what if you’re like me – a solopreneur who enjoys the lifestyle that comes with it? What if you don’t want to build a big company with hundreds of employees? What options do you have to grow without adding complexity? Mitch Russo is the author of Power Tribes: How Certifiction Can Explode Your Business. In 1985 he founded Timeslips Corp, a software company. When he sold the business to Sage Plc for 8-figures, he had built the largest network of certified consultants in the software industry. Later, he partnered with Tony Robbins and Chet Holmes to take Business Breakthroughs, Int’l from $3 million to $25 million in just 4 years. Mitch is my guest on Experts Unleashed for purely selfish reasons. I wanted to discover as many secrets of the Certification Model as I could from the guy who basically invented it. More From Mitch Russo Book – Power Tribes: How Certification Can Explode Your Business Podcast – Your First Thousand Clients Podcast – The Tribe Builders 45-minute Fast Track Session with Mitch – [Apply Now] You’ll Discover The certification model - what it is, who can use it, and the benefits of using it [3:31] Sounds too good to be true… are there any downsides to the certification model? [15:30] How to keep your certified consultants renewing every single year… by giving them more leads than they can handle [22:38] Examples of great certification programs and awful ones, according to Mitch [35:00] How to build CULTURE into your certification program… or into your company in general [39:10] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.