Let me hit you with the truth — there is no “easy” button when it comes to scaling your business. You have to do the work to get value. Competitor pressures are not gonna go away, so it’s up to you to strengthen yourself against them. And how do you do that? You build a solid foundation that will allow you to become immune to all the changes and shifts that this industry will undoubtedly bring. Cole Humphus is a multi-talented entrepreneur. He started out by transforming an educational course into a membership site, scaled it to multi-7-figures, and sold it. But his story doesn’t end there. In this episode, we hear from Cole about the caveats of building a membership-based platform, courses vs. tools, and the best ways to package your product offerings to strengthen your foundation and multiply your success. If you’ve been relying on content or low-ticket offers to drive your business, listen up…this episode is for you. You’ll Discover People want to pay for a tool that helps them get a result faster [17:20] A unique way to scale memberships - and what not to do [21:00] What you need to be prepared for when scaling quickly via trials [29:50] Before you buy ads, you need to build a strong foundation [45:25] Everything - EVERYTHING - comes down to the question of, “How compelling is your offer?” [48:00] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.