We are here to convince, urge, strong-arm, and maybe just order at gunpoint you into appreciating the depths of today's word. Don't worry, when we're done, you will think it was your idea. If you can be persuaded to listen to this episode, you will hear all about the history of suasion, what words it is and isn't related to, as well as a conversation about the role of persuasion in today's bifurcated landscape. Dr. Efren P.H.D. brings a poem by Li-Young Lee, and we go out on a sixties classic.