What is it like to build a huge multimedia company from the ground up? Today we talk to John Shahidi, founder and CEO of Shots Studios. John talks about his journey, going from things like writing individual tweets on a celebrity’s twitter page to turning down offers from major network shows. Other topics include the life cycles of social media platforms, and what it's like to work with some of today's largest content creators.  Learn more about your ad choices. Visit megaphone.fm/adchoices