“Sometimes when things feel like it’s the worst day, it may turn out to be one of the best experiences in your interest.”  In this episode, I had the pleasure of talking with Nikki Callison of Callison Ranch. Nikki shared about how she got back into agriculture after being a teacher for ten years. Nikki and her husband, Roger started their direct to consumer beef operation and Nikki talked about her family history in the selling of beef business. Nikki also shared her experience raising three kids on the ranch and noted some of the lasting memories she has. Nikki explained the importance of marketing, not just for her business, but for agriculture as a whole. She likes using Instagram to educate people on agriculture and show some behind the scenes stuff to help people see where their food comes from and just how important agriculture is.      About our guest: Nikki Callison, Callison Ranch- Oklahoma  Nikki Callison and her family have raised beef cattle for generations. Nikki and her four brothers grew up helping their parents on their ranch, caring for cattle and horses. Nikki taught school for 10 years before realizing she missed the ranch and promptly moved back to Oklahoma and met her husband, Roger. They bought a home and acreage and adopted their three children.  Since then they have raised their kids on the ranch and jumped into selling and shipping beef direct to consumers.   You can connect with Nikki on their website and Instagram.     At a glance:   Getting started from scratch in Oklahoma and sharing the journey on Instagram.  Raising kids on the farm and the benefits of the lifestyle.   Promoting and marketing beef as a direct to consumer beef operation.    You may also enjoy… #21 Systems for Managing Life & Work on the Farm with Natalie Egger #40 How I Found Family Centered Off Farm Income #52 Growing a First Generation Operation with Millennial Rancher Calli Williams   About the Host of Farming On Purpose, Lexi Wright:  I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.  I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.   Connect with me on Instagram, Facebook, and TikTok.