“Stuff that we don’t necessarily think is unique actually is unique. Our lifestyle is unique. There’s not a big percentage of us doing this in the world.”   In this episode, I had the pleasure of talking with Lance Neilson. Lance owns and operates a cow/calf business and he shared how he and his wife started growing their herd shortly after they graduated college and got married. Having both grown up in agriculture, they knew they wanted to raise their children in the lifestyle as well. Lance dove into some of the things he does to diversify his operation so that it is always evolving and growing. Lance also talked about getting into research projects and female cattle fertility that he does.     About our guest: Lance Neilson, Neilson Signature Beef - Alberta, Canada  Lance, his wife Karyn, and their 4 kids, Anika, Reid, Jenna, and Blake, ranch in east central Alberta. A diversified cow/calf operation that includes direct to consumer branded beef, bred heifers, and embryo implanting with bred recips sales. Lance also engages in research projects with local Ag colleges and other groups on projects primarily around breeding female fertility, longevity, as well as weight gain, and health in calves.   You can connect with Lance on his website, Facebook, Instagram, and TikTok.     At a glance:   Lance and his wife started building their cattle operation right after they graduated from college and got married.  Diversifying the operation by having different outlets for their beef.   Lance’s facility, equipment, and operation.  You may also enjoy… #31 Expanding Local Food Businesses and Food Education with Bruce's Bullseye Farms #51 Looking ahead at Ag Finance with a 4th Gen Farmer and Ag Lender #53 Ranching with an Eye on Financial Feasibility   About the Host of Farming On Purpose, Lexi Wright:  I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.  I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.   Connect with me on Instagram, Facebook, and TikTok.