“Being authentic has really paid off for us. Not necessarily directly in our business, I don’t know that it’s affected our bottom line, maybe it has,... but people love to see people that they can relate to.”  Join us in this enjoyable episode of Farming on Purpose with Macey. Macey shares about owning a cow calf operation with her mom and sister and how the family dynamics changed as the business grew. Macey talks about the importance of having and building a supportive community that you can go to ask learn and ask questions without judgment. Macey opens up about some of the lessons she’s learned along her journey. Listen in as we delve into having a cow calf operation with your family, building a community, and Macey shares a few stories from the ranch.     About our guest: Macey Hurst - Lady Livestock Co, Missouri  Macey is the owner of Lady Livestock Co. along with her mother and sister in Missouri.  You can connect with Macey on her Instagram, Lady Livestock Co. Instagram, and Linkedin.     At a glance:   The evolution of the family dynamics in the operation.  Finding and building your community can really help you thrive.   Lessons learned along the way.  You may also enjoy… #44 Our Farm Transition Story Part 1 #62 Your Life's Bingo Card and Flower Farming with Liz Fiedler of Sunny Mary Meadow Farms #73 Income Streams, Marketing Beef, and Taking the Leap with Rancher Jess    About the Host of Farming On Purpose, Lexi Wright:  I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.  I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.   Connect with me on Instagram, Facebook, and TikTok.