Rancher Sally Witkowski describes how she and her husband Jim Witkowski got their entire family into grass-fed, grass-finished organic cattle ranching. Includes a look at regenerative practices, humane animal care, revenue streams, market trends, and the importance of a mission-driven mindset.

Organic grower Jim Koan reflects on the mindset needed to succeed with perennial crops like apples that require longer-term investments of labor and capital.