The team discusses brand identity and image through product packaging. They are joined by special guest - Fashion Expert and Sales Director, Tiziana Menaspà from the Mainetti Group.

The team discusses brand identity and image through product packaging. They are joined by special guest - Fashion Expert and Sales Director, Tiziana Menaspà from the Mainetti Group.

This week the Fashion Lab team discuss retail brand markdowns. What is it? How can it benefit consumers? They are joined by brand strategist Gerrard foster, Eji Bensin from NYC and Francesca Marzilli from Europe.

This week the Fashion Lab team discuss retail brand markdowns. What is it? How can it benefit consumers? They are joined by brand strategist Gerrard foster, Eji Bensin from NYC and Francesca Marzilli from Europe.

Liz Ogumbo-Regisford shares her #EchoesFromNYC with Eji Benson and #EchoesFromEurope with Francesca Marzlilli, along with brand strategist Gerrard Foster.

Liz Ogumbo-Regisford shares her #EchoesFromNYC with Eji Benson and #EchoesFromEurope with Francesca Marzlilli, along with brand strategist Gerrard Foster.

Liz is joined by Lionel Mullin, a UK-based E-Commerce expert with 20 years experience in the E-Commerce market working with brands like LVMH, Harrods, Estee Lauder and other major brands.

Liz is joined by Lionel Mullin, a UK-based E-Commerce expert with 20 years experience in the E-Commerce market working with brands like LVMH, Harrods, Estee Lauder and other major brands.

This week on Fashion Lab, the team talks about the current state of fashion with a focus in Africa, US and Europe. Joining the conversation is Fashion Lab Africa partner and host Liz Ogumbo-Regisford, Eji Benson - FLA Partner and contributor - with his echoes from NYC, and European contributor Francesca Marzilli, with her echoes from Europe.

This week on Fashion Lab, the team talks about the current state of fashion with a focus in Africa, US and Europe. Joining the conversation is Fashion Lab Africa partner and host Liz Ogumbo-Regisford, Eji Benson - FLA Partner and contributor - with his echoes from NYC, and European contributor Francesca Marzilli, with her echoes from Europe.

This week the Fashion Lab team host their fashion designer exclusive with fashion brand RUFF TUNG. Joining the conversation is design duo, Bridget Pickering and Ludwig Bausch along with fashion Blogger, Candice Bresler.

This week the Fashion Lab team host their fashion designer exclusive with fashion brand RUFF TUNG. Joining the conversation is design duo, Bridget Pickering and Ludwig Bausch along with fashion Blogger, Candice Bresler.

This week the Fashion Lab team talks about the South African fashion market according to the Director at 8th Avenue, Refract Marketing and PearZoo Clothing, Jain McGuigan.

This week the Fashion Lab team talks about the South African fashion market according to the Director at 8th Avenue, Refract Marketing and PearZoo Clothing, Jain McGuigan.

This week the Fashion Lab team explores more denim. They are joined by fashion designer for Narok NYC and Blackbird Jeans, Zeddie Loky, to finalise the denim series for the month.

This week the Fashion Lab team explores more denim. They are joined by fashion designer for Narok NYC and Blackbird Jeans, Zeddie Loky, to finalise the denim series for the month.

This week the Fashion Lab team discusses raw denim in their denim series. They tackle what it is, points to consider when sourcing for raw denim and wash/care. Joining this conversation is Fashion Lab Africa partner and host Liz Ogumbo-Regisford, Eji Benson, FLA partner and contributor with his echoes from NYC.

This week the team continues the denim series. They are joined by the managing director of Replay/Next Generation Matthew Bolus, who shares his insights around his life in the denim retail business and what role it is fulfilling within the fashion value chain.

Everything denim... an essential part of our lives. Join Fashion Lab Africa partner and host Liz Ogumbo-Regisford, Eji Benson - FLA partner and contributor with his echoes from NYC, and contributor Francesca Marzilli with her echoes from Europe for the beginning of 'Denim-filled August'.

This week the Fashion Lab team talks about brand development. They are joined by Elikem Kumordzie - a Ghanaian tailor and actor best known for representing Ghana in the 2013 'Big Brother' reality show.

The team talks about fashion collection planning and development and is joined by sourcing and production expert specialising in Africa and other emerging markets, Nadiyah Bradshaw Spencer. Also weighing in is brand strategist and co-founder of Project Fable (a content consultancy that curates and creates content for brands as leverage to generate social currency and build communities around them for purposes of acquisition and retention), Gerrard Foster.

The team is joined by Rosie Maria Cafarelli, who is an energetic and seasoned on air personality with a comedic flare who has hosted live television, national shopping channels, infomercials and travel shows.

This week the team talks about Chinese economic engagement within the fashion industry in Africa and beyond. Joining the conversation is Fashion Lab Africa’s partner and contributor, Eji Benson, who also runs Ennui NYC, with his echoes from NYC... along with fashion expert, creative, designer and dreamer, Francesca Marzilli with her echoes from Europe.