You have to be both realistic and optimistic to run an airline - that's according to retired Alaska Airlines CEO Bill Ayer, an industry veteran and experienced GA pilot. He offers wisdom from his four decades in the airline business, including why safety must be a data-driven activity, where the real pilot shortage is, and how to manage the tradeoffs between efficiency and safety. He also shares leadership lessons, explaining why "hope is not a strategy" when you're running a business and what young people can do to build a career in aviation. In the Ready to Copy segment, Bill tells us his favorite airplane to ride on as a passenger, whether you should drink coffee on an airliner, his opinion of supersonic airliners, and why aviation culture is so welcoming. SHOW LINKS: - Alaska Airlines history: https://www.alaskaair.com/content/about-us/history - Sporty's Pilot Training+ membership: https://www.sportys.com/sportys-pilot-training-plus.html