A quarter of Cirrus customers are not pilots when they buy their airplane. Todd Simmons explains how the company succeeds with these non-pilots, including their focus on enabling a lifestyle instead of just selling specs, providing a complete ownership solution, and tackling safety head-on. Todd is also a passionate backcountry pilot, so he talks about the risks and rewards of that type of flying, including what he learned from being involved in a serious accident. In the Ready to Copy segment, Todd talks about the power of social media, the most important skill for safe taildragger flying, and which college football team in Georgia is best. LINKS: - The Cirrus Life: https://cirrusaircraft.com/cirrus-life/ - Todd’s Real Pilot Story: https://www.aopa.org/training-and-safety/online-learning/real-pilot-stories/no-go-around - Recreational Aviation Foundation: https://theraf.org - Sporty’s Pilot Training+ membership: https://www.aopa.org/training-and-safety/online-learning/real-pilot-stories/no-go-around