Learn about my two methods for improving content.  There's the "Quick n' Dirty" Hands Off method and the "Full Workup - Swingin' for the Fences" method. Show Notes: 1. Quick n’ dirty “hands off” method Identify new sections/subheadings and sub-topics to add Outsource the write-ups Add as chunks to existing. Listicles: New list or add to list. Keep old list at bottom. 2. The full workup - swingin’ for the fences Better intro - answer the main question right away (I’ve been doing this in a roundabout way for years) Rewrite clumsy writing Dog beds are… Dog beds should… Dog beds…New/better images Full keyword analysis and injection Insert more long tails in content and as sectionsUpdate any dates in the content/titles Convert to Gutenberg and add more styling Improve any Conversion Rate Optimization opportunities Consider removing sidebar Content enhancer opportunities: Facts/data/statistics (don’t forget tables and charts)Quotes - get quotes from industry experts in videos or articles (reference the links)jokesAnecdotes/stories/examplesFAQ section (don’t forget schema markup) Improve interlinking Improve referencing Pagespeed analysis:  If low page speed scores - remove embeds, compress images, remove scripts (quizzes, maps, videos, etc.)