When we think of NFTs, we think of virtual art, collectibles and communities enabled, authenticated and verified on the blockchain. But NFTs can be tied to physical, tangible goods as well via the blockchain - to easily verify ownership of, and authenticate, artworks (like paintings) and just about anything else. And OOD is the first company placing physical and tangible collectibles (artwork, music, media and sports memorabilia like trading cards) front and center and first (rather than as merely an add-on). Co-founder and CEO Mike Bebel, a media-tech pioneer, joins Peter for a fascinating conversation about OOD's new blockchain-enabled, story-driven physical collectibles marketplace - and why it works both with the demand side of the collectible market (collectors) and the supply side (artists, creators, athletes and music, media and sports companies). Follow Peter Csathy on Twitter @pcsathy And check out Creative Media, his media, music, entertainment and tech business and legal services venture. And check out all episodes of "Fearless Media," follow and share episodes.