The tension between custom, precise, individualization and highly scalable systems in the fitness industry is STRONG. While individualized solutions are recognized as necessary for people with significant problems or goals, they are difficult to implement and scale. Implementing individualized solutions requires highly skilled coaches who can address technical aspects and soft skills. Scaling individualized solutions is challenging due to the time and effort required. As a result, many people turn to systematized approaches that can be more easily implemented and scaled. However, these approaches may not provide the exact solution that individuals need. So what's a person to do? How can coaches make the greatest impact AND make a living? Let's talk about it --- Support this podcast: https://podcasters.spotify.com/pod/show/feel-strong/support