I have subscribed to Nir's newsletters for the past decade. He's one of the few people I follow and learn from regularly (besides Seth Godin, for example). So thrilled that this conversation is finally happening.    Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.  Nir co-founded and sold two tech companies since 2003 and was dubbed by The M.I.T. Technology Review as, “The Prophet of Habit-Forming Technology.” Bloomberg Businessweek wrote, “Nir Eyal is the habits guy. Want to understand how to get app users to come back again and again? Then Eyal is your man.”   He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.  Indistractable received critical acclaim, winning the Outstanding Works of Literature Award as well as being named one of the Best Business and Leadership Books of the Year by Amazon and one of the Best Personal Development Books of the Year by Audible. The Globe and Mail called Indistractable, “the best business book of 2019.”  In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The New York Times, The Harvard Business Review, Time Magazine, and Psychology Today.  Nir invests in habit-forming products that improve users’ lives. Some of his past investments include Eventbrite (NYSE:EB), Anchor.fm (acquired by Spotify), Kahoot! (KAHOOT-ME.OL), Canva, Homelight, Product Hunt, Marco Polo, Byte Foods, FocusMate, Dynamicare, Wise App, and Sunnyside. Helpful links:  If you want to provide a link to the book, it’s: http://geni.us/Indistractable Indistractable bonus content is here: http://nirandfar.com/indistractable Indistractable summary article: https://www.nirandfar.com/skill-of-the-future/ Distraction guide here: https://www.nirandfar.com/distractions/ Habits vs routines article here: https://www.nirandfar.com/habits/ Why schedules are better than to-do lists: https://www.nirandfar.com/todo-vs-schedule-builder/ Time boxing article: https://www.nirandfar.com/timeboxing Values article: https://www.nirandfar.com/common-values/ Habit tracker - https://www.nirandfar.com/habit-tracker/ A schedule maker tool I made is here: https://nirandfar.com/schedule-maker/ --- Send in a voice message: https://anchor.fm/feisworld/message Support this podcast: https://anchor.fm/feisworld/support