This Brand-Building Genius Sold Her Razor Brand, Billie, for $310 Million
Listen now
Description
Georgina Gooley, the founder of Billie, is on the Female Founder World podcast with Jasmine Garnsworthy! Billie's a razor brand, yes. But founder Georgina Gooley created a movement when she built the first women's razor brand that openly showed body hair and suggested women didn't have to remove it.  She's a brand-building genius—within four years of launching her razor biz sold for $310 million. Before that big milestone though, Georgie had to figure out how to create a thriving ecommerce brand, and eventually launched at Walmart. In this interview she teaches us about finding 'brand-market fit' (rather than 'product-market fit' that everyone talks about), getting attention online, and how she managed to sell Billie razors in 50 US states right after launching.  Links Join the group chat: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887   Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Check out Georgie's brand: https://mybillie.com/
More Episodes
Emily Whittaker is on the Female Founder World podcast with Jasmine Garnsworthy. Emily is the Executive VP of North America and Global Marketing at VistaPrint, Female Founder World's presenting sponsor this season! In this episode Emily chats about leading a large team, how she’s developed the...
Published 10/21/24
Published 10/14/24
Shana Davis, founder of Ponte Firm, is on the Female Founder World podcast with Jasmine Garnsworthy! Shana is the founder of Ponte Firm, the influencer agency that has managed to sign the most impressive lineup of creators. After starting her career at major fashion houses and publications like...
Published 10/14/24