Elle Kiffer is the founder of foldUP, a foldable yoga mat brand. She's a year in and absolutely crushing it! They have done major partnerships with brands like Mecca and are featured in publications like Refinery29. Swipe on to see how Elle is making it happen from the ground up. In this episode we're diving into what the first year of business looks like these days, when to start paying yourself, who to hire, and how to go from idea to a successful business.  Links Get a ticket to our NYC Summit: https://www.femalefounderworld.com/summit-2023 Join our FREE group coaching calls: https://www.femalefounderworld.com/coaching Join the group chat: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887   Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Check out Elle's biz: https://foldup.com.au/