Hello and welcome back to the show - it’s Doone here - your host and Hype Girl. In these twice-weekly episodes, we will be digging back into our archives to find little value-packing gems from previous episodes. In this gem, One Stripe Chai founder Farah Jesani shares her strategic approach to targeting the right customers and attracting them to her brand. Farah reveals the key tactics she used to identify her audience and connect with them in meaningful ways! LINKS: Farah Jesani Instagram One Stripe Chai Website One Stripe Chai Instagram Female Startup Club - Ecommerce Fundamentals Join the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclub Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com  Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Hosted on Acast. See acast.com/privacy for more information.