Hello and welcome back to the show - it’s Doone here - your host and Hype Girl. In these twice-weekly episodes, we will be digging back into our archives to find little value-packing gems from previous episodes. Dive into this gem with Ariel Kaye, founder of Parachute Home, as she shares her journey of proving out her concept and finding those crucial first customers. Ariel reveals the strategies she used to validate her ideas and leverage PR to build momentum. Whether you’re in the early stages of your business or looking to enhance your customer acquisition strategy, this one is key! LINKS: Ariel Kaye Instagram Parachute Home Website Female Startup Club - Ecommerce Fundamentals Join the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclub Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com  Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Hosted on Acast. See acast.com/privacy for more information.