In this episode, we dive into the world of FemTech innovation with Gina Périer, the CEO and founder of Lapee, a revolutionary urinal designed for women and gender non-conforming individuals who squat to pee. Gina shares her fascinating journey from architecture to becoming a trailblazer in the event sanitation industry. Key Topics Explored: How did Gina's architectural background inspire the creation of Lapee? What steps were necessary to develop and patent this unique product? Lapee's business model and sales strategy across Europe Gina's experience navigating board member conflicts and attracting women investors Lessons learned from participating in Shark Tank The challenges faced by a female founder in the male-dominated portable toilet industry: isolation, misunderstanding, and harassment Plans for entering the US market Gina offers valuable insights into product innovation, entrepreneurship, and breaking barriers in unexpected industries. Her story highlights the importance of addressing overlooked needs in women's health and comfort, while also shedding light on the hurdles faced by female founders in traditionally male-dominated fields. Listen to the podcast on all major podcast platforms.