The fact and fiction of moonshot marketing - Listen - Fiction

The fact and fiction of moonshot marketing

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Marketing executive Richard Jurek, co-author of "Marketing the Moon," talks about how NASA sold the Apollo space effort — and how that campaign is portrayed in a new movie titled "Fly Me to the Moon," starring Scarlett Johansson and Channing Tatum. --- Support this podcast: https://podcasters.spotify.com/pod/show/fiction-science/support

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