Join us in this captivating episode as we chat with David Kelly, a golf industry veteran with a rich background. David's passion for golf began in 1974 as a caddy in Toronto, and he quickly fell in love with the game. With experience in club repair and a keen eye for club design, David shares his insights on the evolution of the golf industry, from witnessing legends like Jack Nicklaus play on tour to selling Lee Trevino a putter out of his trunk that led to a win in the Canada Open. He also delves into the changing landscape of club manufacturing, the impact of the USGA's ball performance regulations, and how the golf club retail industry has evolved over the years. In addition to his extensive knowledge of golf club history and manufacturing, David also provides in-depth insights into golf shaft dynamics, weight distribution, and their impact on ball flight. He shares his thoughts on the future of fitting in golf and how technology, marketing, engineering, and optimization play a role in the industry. As a former COO of LAB Golf, David brings a wealth of experience and perspective to the conversation, making this episode a must-listen for golf enthusiasts, seasoned golfers, and anyone interested in the inner workings of the golf industry. Join us as we dive into David Kelly's remarkable journey in the golf industry, filled with fascinating anecdotes, deep insights, and predictions for the future. Don't miss this engaging conversation with a golf industry veteran who has seen the game evolve and transform over the years. Dave can be reached via the below email: Email - [email protected] --- Support this podcast: https://podcasters.spotify.com/pod/show/fiogolfpod/support