Join me as I discuss the importance of ‘knowing your numbers in business’. Perhaps you may have heard this saying, and often, but I really want to stress the need for businesses to focus on metrics that matter, rather than getting caught up in vanity metrics like social media rankings and downloads. Knowing the numbers offers insights into how businesses can streamline their processes and delegate tasks to improve their profitability. That is why I wanted to share with you my own experience with running a business, offering tips on what metrics to track and how to make the most of them.  So jump in and have a listen and I just know that by the end of it, you will gain a better understanding of the metrics that matter in business and how to use them to make your business more profitable.