In this podcast, Julie Creefield, an award-winning speaker, author, and business strategist, discusses her 30-year career and her latest book, "How Not to Be Broke." She shares insights from her various roles in helping communities, individuals, and organizations make critical changes. Julie emphasizes the importance of examining personal, client, and global needs when designing business offerings. She uses what she refers to as a "Triangle of Need" to help visualize this concept. She also stresses the importance of crafting a strategy rather than relying on hope as a business model. Julie discusses her experiences building her business, including launching 15 offers during the pandemic and generating over a quarter of a million pounds of sales. She candidly shares the challenges of managing cash flow and the struggle of asking for help, which she links back to her working-class roots. We delve into the topic of money mindset and the impact it can have on business growth and personal fulfilment. Julie underscores the importance of not letting one's financial situation define one's worth. She also discusses the potential pitfalls of following expert advice without considering one's unique circumstances and needs. This episode will encourage you to remember that you are priceless regardless of the amount in your bank account. Myself and Julie urge you to go back to basics when feeling overwhelmed and to identify and leverage your existing assets and resources.   Check out her new book here: https://amzn.eu/d/anBvR88   Follow her on social media 👇 Instagram: https://www.instagram.com/julie_creffield/  LinkedIn: https://www.linkedin.com/in/juliecreffield/    Website: https://juliecreffield.com/