How do demographic shifts shape our economic future? In this episode, Josh sits down with renowned demographer Ken Gronbach to discuss the powerful influence of demographic trends on our economy, business landscape, and society. Ken shares his journey from a career in marketing to becoming a leading expert in generational shifts. The conversation kicks off with a deep dive into how different generations, including Baby Boomers, Generation X, Millennials, and Generation Z, are impacting market trends. Ken explains the crucial role of immigration in sustaining economic growth and addressing labor shortages, especially with the smaller Generation X population. Josh and Ken explore the significant housing demand driven by Millennials reaching prime home-buying age and the resulting effects on the real estate market. They also discuss economic opportunities in the Americas, contrasting with aging societies like Russia and China. Can't get enough of the Financial Quarterback? Click 'Subscribe' to never miss a play. New episodes touchdown right here! Loving the playbook? Drop us a 5-star rating and share your thoughts in a review. Your feedback fuels the game plan!