In this day and age, having a killer product just ain't enough. If you want to make it big in Southeast Asia, you better have a brand that resonates with the locals on a deep, emotional level. And who better to school us on the art of storytelling than Derek Tan, the media mogul behind Viddsee? Derek's been in the content game for years, building communities and empowering creators to share their stories. With over 3 billion views under his belt, he knows a thing or two about crafting narratives that pack a punch. But this ain't just about spinning a good yarn, folks. Nah, we're talking about strategic storytelling that cuts through the noise and connects with your target audience on a cultural level. Because let's be real, Southeast Asians are a diverse bunch, and what works in Singapore might fall flat in Jakarta. So, get ready to dive deep into the nitty-gritty of brand building in this dynamic region. Derek's spilling the tea on: Crafting compelling narratives that emotionally resonate (because let's face it, nobody wants a bland, soulless brand)Navigating cultural nuances and local sensitivities (because one size definitely doesn't fit all in SEA)Choosing the right content formats for maximum impact (because who wants to be stuck in the Stone Age?)But that's not all, folks. Derek's also dishing out insights on: Fostering authentic connections with your audience (because let's be real, nobody likes a fake)Measuring the impact of your brand initiatives (because at the end of the day, it's all about that bottom line)Predicting future trends and staying ahead of the curve (because nobody wants to be a dinosaur in the ever-evolving world of branding)So, buckle up and get ready to learn from a true master of the craft. Whether you're a seasoned marketer or a budding entrepreneur, this episode is a must-listen for anyone serious about building a brand that resonates in Southeast Asia. Trust us, you won't want to miss this one. [Let's Talk SEA Business] podcast aims to equip you with the knowledge to make strategic decisions about regional expansion, talent acquisition, and team management. Anticipate insights from industry leaders on building and managing successful businesses and teams across Southeast Asia's diverse markets. This podcast is a collaboration between The Financial Coconut Network and Glints TalentHub. For more information on Glints TalentHub, read more about their services here: https://talenthub.glints.com Hosted on Acast. See acast.com/privacy for more information.